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GraphicSprings Blog

We hope you enjoy our blog. Come back often to check out our latest posts.

  • How to Start a Real Estate Business

    Posted on 5/11/2020

    Many people have pondered on questions like, “how to open a real estate business". Starting a real estate business requires plenty of sacrifice and work. Escaping the paycheck-to-paycheck lifestyle is a risk that you take. However, starting a real estate company has plenty of rewards if you approach it the right way. If you wish to jump into the real estate market, it is ideal that you initiate your approach systematically. If you want to learn how to start a real estate business, then making rash decisions is highly unlikely to be beneficial for you. To be successful in any business, you should take calculated risks.

  • Brand Identity Design

    Posted on 22/10/2020

    Brand identity relates to the way a business illustrates itself to its customer base and what they perceive of it. In simple terms, just like every individual is unique, having a brand identity for your business is the special trait that sets your organization apart from others in the industry. A brand identity design on the other hand is what gives recognition to your company.

    But what is brand identity?what does a brand identity include? How is it related to design and what does a brand identity designer do?These are all questions you ask yourself if you want to take your business to the next level. Creating a brand identity isn't as hard as you would think. What's important is having to understand the meaning behind it and then implement your brand design plan accordingly.

  • Colors and Emotions

    Posted on 3/10/2020

    Creating the perfect logo for your business is essential for every logo designer. Every professional logo designer will always take into account how the target audience would react to the design created. While the design, text, and formatting may be absolutely crucial, logo designers also take into account the psychology effect of color to assess how do colors affect moods. Colors and emotions in logo designing correlate especially as it allows the designer to create tailor-made logos for the audience of the company they tend to work for.

    8Psychology exists that studies the connection between colors and emotions. The study confirms that colors effect moods, therefore, to overlook this phenomenon that could impact your business may not be the best choice to make. This article will cover interesting aspects that surround the psychology of logo designing, colors and emotions.

  • How to Digitize a Logo

    Posted on 29/09/2020

    If you own a business, you may have considered printing your logo or digitizing embroidery for merchandise. Printed logos are not as preferred as embroidery logos because the print can deteriorate and wear off the merch. Hence, most brands prefer digitizing logos for embroidery. However, to digitize files for embroidery or digitize images for embroidery, you need to put in a lot more effort than you expected. If you want to digitize photos for embroidery, it is more complex than you think. This article will walk you through how to digitize a logo or, more specifically, how to digitize a logo for embroidery.

  • The Future of Rebranding

    Posted on 16/06/2020

    We are living in unprecedented times. Many individuals are forced to be hunkered down at their respective homes and many businesses find themselves having to make major adjustments to be able to cope. Trying to keep your business afloat during this time is challenging, so you may want to consider going down the path of rebranding.

  • Blackhawks Logo Survey

    Posted on 2/03/2020

    The Chicago Blackhawks logo is iconic for many Chicagoans and has served as one of the most marketable brands in the NHL. Over the last 5 years, their logo has been subject to controversy due to the stereotypical depiction of their Native American mascot. Although the Blackhawks logo has evolved slightly over the years, it still features the head of a Native American man covered in war paint. This has been described as culturally insensitive by some and demeaning and racist by others. Social research has shown that sports logos go beyond entertainment and function as important symbols with deeper psychological and social effects, this is why we wanted to dig deeper and find out how people truly feel about the logo.

  • 10 Fonts That Are Excellent For Logos And How To Identify New Ones

    Posted on 21/02/2020

    A logo is the visual representation of your companies image. In 2020, it is more important than ever to stand out from competitors and communicate your message concisely. As every designer knows, fonts are crucial in designing a strong brand which is why we have put together a list of 10 great fonts to use in your next logo.

  • Google Maps Logo Redesign – What Do You Think?

    Posted on 7/02/2020

    Google maps just turned 15! To celebrate this milestone Google not only launched new and improved maps features but also decided to undergo a facelift. The updated features and brand new Google Maps logo were pushed across Android and iOS apps yesterday. With more than 1 billion users turning to Google Maps this change is a big deal. At GraphicSprings we are passionate about branding. A rebrand of this scale had us curious what the initial reactions where from users. Do people love the new Google Maps logo? DO they hate it or just don't care?

    We conducted a survey and here are the results:

  • 4 Questions To Ask Yourself Before Rebranding

    Posted on 29/01/2020

    Whether you're a solopreneur trading on your personal reputation or the head of a conventional business, your branding has a huge impact on your professional success. It informs how you're perceived: if you're sending a message that doesn't resonate, or simply failing to do anything memorable, then you're likely to be considered mediocre or overlooked entirely.

  • The Ultimate Real Estate Logo Design Guide

    Posted on 8/08/2019

    If you want to sell successfully in the real estate industry you need a professional logo and branding strategy. Whether you are a realtor, starting a real estate property investment company or property management service your logo needs to effectively convey your business and its values.

    In this guide I'll walk you through the real estate logo design process, provide you with helpful tips, a list of resources and some of the best real estate logo design samples for realtor branding, independent real estate agencies, commercial real estate, luxury real estate and more. By the time you are done reading this guide, you'll be ready to tackle your design with confidence by using a logo maker, hire a branding agency or freelance designer.

  • Most Expensive Office Locations Worldwide

    Posted on 21/01/2019

    Rental costs for space have continued to rise in major office markets over the past year, with costs growing by an average of close to 4% in 2017, while the average amount of space per employee has fallen by 32% since 2010.

    Increasing recognition by business owners that their workspaces can be a key differentiator in the battle for talent has meant that well-located, premium space, with access to excellent amenities, is in strong demand around the globe.

    So where are the most in-demand and expensive office locations?

  • Modern Santa

    Posted on 21/11/2018

    We all imagine Santa as the bearded old man in his iconic white and red suit, black belt, matching boots and reindeer drawn sleigh. But what if Father Christmas was rebranded for today? We asked people how they would modernise Santa. Based on the results, we've updated Santa's winter wardrobe and transformed his transportation. In it, he ditches his iconic suit and adopts some skinny jeans, trainers, and a hover-board to name just a few. Find out what other popular suggestions were voted on below...

  • Starting a Business - Fearful and Fearless Countries

    Posted on 15/10/2018

    From Jeff Bazos, to Mark Zuckerberg, to Elon Musk, all successful entrepreneurs will have taken at least one risk at some point in their career. In order to succeed you must first fail is a mantra well established in the business world, but how many of us play by that rule?

    Leaving a steady-paying job to start your own business is a risk in itself and it can often take a lot of time and bravery to take that leap of faith. Having a great business idea and actually seeing it through are two very different things. Unfortunately, many great ideas never become a reality, with fear of failure often preventing aspiring business owners from starting up.

  • Top Airlines Branding & Desirability Ranking

    Posted on 12/06/2018

    Berlin, Germany June 11, 2018 - Design and branding team at,, produced a ranking which compares the top airlines worldwide with the aim to discover which has the best branding appeal and desirability. With their finger on the pulse of logo design all over the world, GraphicSprings conducted a poll of 24 thousand people in 68 countries who flew in the past 24 months, examining how people feel about airlines they may have never flown on, by just by looking at the logo and name of the airline. The goal of the questions was to understand the effect marketing, reputation of the airline and the country of origin may have on the desirability people may have to fly in it.

    The study is part of a larger study on corporate logos and branding penetration. Among the findings a clear, it was found that the Gulf airlines have an edge when it comes to branding, credibility, and desirability. Another interesting result is how the country of origin has an effect in desirability to fly or not in an airline.

  • Most Powerful Logos Study

    Posted on 4/05/2018

    Designing visually compelling logos is an art form that we've refined to a delicate science. Check out the study we conducted analyzing which logos are the most powerful logos in the world.

  • Funding & Exit Ranking

    Posted on 4/05/2018

    We conducted our own research to find the top universities and top companies for entrepreneurial incubation. Check out our study here!

  • Logo Erstellen Ganz Einfach Gemacht: Tipps und Tricks!

    Posted on 13/03/2018

    Im Jahr 2018 ist es sicher kein Geheimnis mehr das gutes Logo Design sowie eine effektive Branding-Strategie einen starken Einfluss haben kann auf den Erfolg von Ihrem Projekt. Wenn Sie diesen Blog lessen können wir davon ausgehen das Sie auf der Suche sind nach einem professionellen Logo für Ihre Firma, Unternehmen oder Non-profit, oder vielleicht sind Sie gar ein eifriger Student.

  • Starter Kit: Designing Your Business Card's Logo, Format, and Content

    Posted on 7/03/2018

    Looking at a small, blank rectangle shouldn't be intimidating, should it? Don't worry. Here are some tips on how to approach the logo, formatting and content of your business card.

  • How To Design Your Own Logo: A Step-by-Step Guide

    Posted on 19/01/2018

    You don't have to be a graphic designer to design your own logo. Take the drive and determination that made you an entrepreneur and apply it to the creative side of your business to create a logo that leaves a great first impression.

  • The 3 Steps to Great Photography Logos

    Posted on 1/12/2017

    So your specialty is photography. While you have an eye for the perfect shot, you might need a little help creating a great logo for your site.