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We hope you enjoy our blog. Come back often to check out our latest posts.

  • 3 Design Home-Runs: The Best Sports Logos Around

    Posted on 18/07/2016

    Sports logos are pretty darn important. After all, they appear on team uniforms, fan jerseys, stadiums, and beyond. A sports team logo is part of a team's unique identity. That's why it's so thrilling to see sports logos that clearly had creative and careful thought behind them.

  • 3 Logos That Have Stayed the Same—And Why They’re Timeless

    Posted on 13/06/2016

    In the world of logo design, we often discuss how logo designs have transformed and how to refresh your logo. But there's also something to be said about logos that have stayed essentially the same over the years.

  • The #1 Lesson From Tokyo’s New Olympic Logo: Originality Matters

    Posted on 10/05/2016

    Back in August 2015, GraphicSprings published a blog post entitled 3 Lessons Tokyo's Olympic Logo Teaches Us About Logo Design. Unfortunately, with claims that Kenjiro Sano's design was plagiarized, we learn a fourth lesson: it's incredibly important to ensure that your logo design is unique.

  • Why Cities Have Logos & 3 Examples of Great City Logo Designs

    Posted on 6/04/2016

    Let's do a little informal thought experiment. When you think of New York City, what comes to your mind? Busy streets filled with yellow taxis? Central Park? Times Square? The “I LOVE NY" T-shirts?

  • 3 Things to Consider When Redesigning Your Logo

    Posted on 2/03/2016

    There comes a time in every brand's life where it becomes necessary to revamp the company logo. Think of Twitter, Google, Apple, Shell and Pepsi. For various reasons, companies should think about a logo redesign.

  • What You Need to Know About Letter Based Logos

    Posted on 2/02/2016

    Letter based logos can be simple or complex, modern or retro, clever or straightforward. Above all, letter based logos are memorable.

  • The Best Photography Logo Designs & What You Can Learn From Them

    Posted on 4/12/2015

    What do good photography and good logos have in common? An appreciation for balance, symmetry, and good design. Whether you're looking for a photography company or you work for a photography company, it's always vital to note the quality of the photography company's logo design.

  • The Best Startup Logo Designs & What Makes Them So Great (Part 2)

    Posted on 27/10/2015

    GraphicSprings is passionate about creative, unique logo designs. When a company's logo demonstrates a passion for design and for their own mission, we're sold.

  • The Best Startup Logo Designs & What Makes Them So Great (Part 1)

    Posted on 5/10/2015

    Startups aren't just trendy innovators in the tech industry—these companies also tend to have brilliant, memorable logos. You probably use many of the apps that these startups produce on a regular basis but have you ever really paid attention to their logo designs?

  • What the New Google Logo Means for the Company’s Future

    Posted on 9/09/2015

    Look out, world: Google recently announced a brand-new logo. In the company's seventeen-year history, this is its biggest redesign—which not-so-coincidentally followed the creation of Google's parent company Alphabet and the accompanying restructuring of the organization.

  • 6 Things You Need to Know About Digital Typography Before Designing a Logo

    Posted on 26/08/2015

    Your logo is often the first impression that someone has of your company. However, it's more than just an introduction—logos tell a story about a company. Not only does the font need to be legible, it also has to align with the business brand, the color choices, and the design image.

  • 3 Lessons Tokyo’s 2020 Olympics Logo Teaches Us About Design

    Posted on 17/08/2015

    Even though we're still five years away from the 2020 Summer Olympics, the Internet is abuzz with opinions on Tokyo's recently released official logo. Designed by Kenjiro Sana, the logo has been met with a whole spectrum of reactions, from adoration to disgust. No matter what you think of Sana's design, you can learn something from it.

  • The 5 Most Important Things to Know About Designing a Logo

    Posted on 24/07/2015

    The best logos seem effortless. Think of Nike, Twitter, or Apple. However, there's so much more work and thought that goes into the logo design process than meets the eye. We've put together five of the most important things to keep in mind when designing a successful logo.

  • How Facebook’s Updated Logo Demonstrates the Company’s Growth

    Posted on 16/07/2015

    It seems like every time Facebook rolls out a new update—like the trending news topic ticker or the newfangled cover photo—it causes a splash. However, Facebook's recent introduction of its new, updated logo barely created a ripple.

  • The Best and Worst Logos of 2016's Presidential Candidates

    Posted on 9/07/2015

    This summer's forecast: a hot presidential campaign season. Though the 2016 election is still relatively far on the horizon, presidential candidates are currently more omnipresent than flip-flops. We've put together a short list of the best and worst logos in the 2016 presidential candidate field.

  • A Simple 3-Step Guide to Create A Top-Notch App Promotional Video

    Posted on 25/05/2015

    Mobile apps are bombarding the stores. With more than 3.1 Million apps on both stores total, you will need all the help you can get to try to stand out from competition and distance your app from the others. Marketers have been constantly looking for tips on how to improve App Store Optimization (ASO).

  • Logo Design Trends 2015

    Posted on 6/05/2015

    Even the most iconic logos change from year to year. Designers continually tinker, and different logo styles come into vogue. Don't get left behind! Help keep your logo up to date by paying attention to these 2015 logo design trends.

  • How to Get Funding for Your Small Business

    Posted on 28/04/2015

    One of the questions every single newbie entrepreneur asks themselves is how to get funding for their startup. There is a misconception that funds are readily available. No wonder, the media covers big round VC injections into large tech companies all the time. What are the options for the little guys though? The entrepreneur who's looking for $10,000 to start an eBay business, renovate a bicycle shop or open a bakery?

  • Synecdoche in Design: The Unilever Logo

    Posted on 20/04/2015

    In its brand logo redesign, Unilever was able to effectively leverage both elements of chaos and harmony to weave together 25 distinct tales that embody the company vision.

  • What Are the Odds Your Tech Startup Is the Next Big Thing?

    Posted on 10/04/2015

    Do you ever dream of launching the next big thing in the tech world? Envisioning yourself running a company like Dropbox or Airbnb, or think you will sell your business for $40 million?