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GraphicSprings Blog

We hope you enjoy our blog. Come back often to check out our latest posts.

  • How Much to Charge for a Logo: Different Price Points

    Posted on 7/01/2021

    Are you a business shopping around for a new logo design and wonder how much it will cost? If yes, you are in the right place, as this post will give you detailed information on several aspects of logo designing and how much you can expect to pay for one.

    Even if you are a logo designer looking for answers to questions such as 'How much does logo design cost?' or 'How much should I charge for a logo?' Then you will get to know the basic rules on how you can price your logo design services based upon your own skills and availability.

  • Visual Identity

    Posted on 21/12/2020

    How is Visual Identity different from brand identity? A brand's visual identity is a unique way of communicating its purpose and mission. A beautiful brand design helps you convey messages words cannot explain. Plus, it's a fantastic way for your target audience to connect with your brand.

    A business needs to set themselves apart from their competitors through strong branding in today's competitive market. Not to mention, extensive research shows that viewers won't engage with a brand's content if the layout isn't aesthetic or attractive.

    Despite all this, a majority of businesses deem crafting a visual identity a waste of time. Below we discuss the importance of strong visual identity and how you can craft yours:

  • Corporate Identity

    Posted on 2/12/2020

    A corporate identity is all about your brand's physical look. Maintaining a steady corporate identity is essential if you would like to showcase your business professionally. This article will delve into everything important you need to know about corporate identity, including its purpose and crucial features. Read on!

  • How to Start a Photography Business

    Posted on 17/11/2020

    Starting any business venture requires you to create a systematic plan and follow it gradually to reach your desired results. When you ask yourself the question, 'how to start a photography business', you must perform careful planning and execute it one at a time. Also, it is important to note that starting a business is not for the faint hearted. You must always be ready to face setbacks when starting a photography business.

  • How to Digitize a Logo

    Posted on 29/09/2020

    If you own a business, you may have considered printing your logo or digitizing embroidery for merchandise. Printed logos are not as preferred as embroidery logos because the print can deteriorate and wear off the merch. Hence, most brands prefer digitizing logos for embroidery. However, to digitize files for embroidery or digitize images for embroidery, you need to put in a lot more effort than you expected. If you want to digitize photos for embroidery, it is more complex than you think. This article will walk you through how to digitize a logo or, more specifically, how to digitize a logo for embroidery.

  • The Future of Rebranding

    Posted on 16/06/2020

    We are living in unprecedented times. Many individuals are forced to be hunkered down at their respective homes and many businesses find themselves having to make major adjustments to be able to cope. Trying to keep your business afloat during this time is challenging, so you may want to consider going down the path of rebranding.

  • Top 20 Logo Fonts Every Graphic Artist Should Try

    Posted on 21/02/2020

    A logo is the visual representation of your company's image and a large part of your logo is your logo font. The font logo is one of the first things that your audience and customers will see and you want it to leave a great impression. In 2022, it is more important than ever to stand out from competitors and communicate your message concisely. As every designer knows, fonts are crucial in designing a strong brand but sometimes finding or understanding what fonts for logos work best is hard. Ultimately, all logos, as long as they are legible, get the job done. They communicate the name of your brand or company. But a great logo has a great font that does more than that. Picking the right font will allow your audience to start making correct assumptions about your group before they even know what you are about. This will get them interested in your product as soon as possible. A great logo will stick in their mind, long after they have moved on to other things. These types of logos might even be good enough for customers to talk to their friends about. That is the kind of logo you want to have and choosing the right fit of a logo font is the way to go.

  • Google Maps Logo Redesign – What Do You Think?

    Posted on 7/02/2020

    Google maps just turned 15! To celebrate this milestone Google not only launched new and improved maps features but also decided to undergo a facelift. The updated features and brand new Google Maps logo were pushed across Android and iOS apps yesterday. With more than 1 billion users turning to Google Maps this change is a big deal. At GraphicSprings we are passionate about branding. A rebrand of this scale had us curious what the initial reactions where from users. Do people love the new Google Maps logo? DO they hate it or just don't care?

    We conducted a survey and here are the results:

  • Real Estate Investment Logos Guide

    Posted on 8/08/2019

    If you want to sell successfully in the real estate industry you need a professional logo and branding strategy. Whether you are a realtor, starting a real estate property investment company or property management service your logo needs to effectively convey your business and its values.

    In this guide I'll walk you through the real estate logo design process, provide you with helpful tips, a list of resources and some of the best real estate logo design samples for realtor branding, independent real estate agencies, commercial real estate, luxury real estate and more. By the time you are done reading this guide, you'll be ready to tackle your design with confidence by using a logo maker, hire a branding agency or freelance designer.

  • Modern Santa

    Posted on 21/11/2018

    We all imagine Santa as the bearded old man in his iconic white and red suit, black belt, matching boots and reindeer drawn sleigh. But what if Father Christmas was rebranded for today? We asked people how they would modernise Santa. Based on the results, we've updated Santa's winter wardrobe and transformed his transportation. In it, he ditches his iconic suit and adopts some skinny jeans, trainers, and a hover-board to name just a few. Find out what other popular suggestions were voted on below...

  • Starting a Business - Fearful and Fearless Countries

    Posted on 15/10/2018

    From Jeff Bazos, to Mark Zuckerberg, to Elon Musk, all successful entrepreneurs will have taken at least one risk at some point in their career. In order to succeed you must first fail is a mantra well established in the business world, but how many of us play by that rule?

    Leaving a steady-paying job to start your own business is a risk in itself and it can often take a lot of time and bravery to take that leap of faith. Having a great business idea and actually seeing it through are two very different things. Unfortunately, many great ideas never become a reality, with fear of failure often preventing aspiring business owners from starting up.

  • Top Airlines Branding & Desirability Ranking

    Posted on 12/06/2018

    Berlin, Germany June 11, 2018 - Design and branding team at, GraphicSprings.com, produced a ranking which compares the top airlines worldwide with the aim to discover which has the best branding appeal and desirability. With their finger on the pulse of logo design all over the world, GraphicSprings conducted a poll of 24 thousand people in 68 countries who flew in the past 24 months, examining how people feel about airlines they may have never flown on, by just by looking at the logo and name of the airline. The goal of the questions was to understand the effect marketing, reputation of the airline and the country of origin may have on the desirability people may have to fly in it.

    The study is part of a larger study on corporate logos and branding penetration. Among the findings a clear, it was found that the Gulf airlines have an edge when it comes to branding, credibility, and desirability. Another interesting result is how the country of origin has an effect in desirability to fly or not in an airline.

  • Most Powerful Logos Study

    Posted on 4/05/2018

    Designing visually compelling logos is an art form that we've refined to a delicate science. Check out the study we conducted analyzing which logos are the most powerful logos in the world.

  • Funding & Exit Ranking

    Posted on 4/05/2018

    We conducted our own research to find the top universities and top companies for entrepreneurial incubation. Check out our study here!

  • Starter Kit: Designing Your Business Card's Logo, Format, and Content

    Posted on 7/03/2018

    Looking at a small, blank rectangle shouldn't be intimidating, should it? Don't worry. Here are some tips on how to approach the logo, formatting and content of your business card.

  • How To Create Your Own Logo Design for Free: A Step-by-Step Guide

    Posted on 19/01/2018

    You don't have to be a graphic designer to design your own logo design. Take the drive and determination that made you an entrepreneur and apply it to the creative side of your business to create a logo that leaves a great first impression.

  • Find Right Font for Your Typographic Logo

    Posted on 11/04/2017

    Finding the right font can feel like trying to find a needle in a haystack. Try these four tools to help you narrow down the perfect font choice for your logo!

  • 15 Inspirational Lemon Logo Designs

    Posted on 5/01/2017

    In the modern tech world, graphic designing has a very important role to play. With packaging being the most crucial thing when it comes to acing the marketing game, graphic designers are presented with the important task of coming up with a unique and innovative logo. This is definitely not an easy task, what with the competition being so rife.

  • What Logo Type Is Right for My Small Business?

    Posted on 17/11/2016

    What are logos and why are they important? For small businesses, a strong logo is like a solid handshake. Oftentimes, your logo is one of the first impressions a potential customer gets of your brand in the form of visual advertising. Nobody appreciates a weak handshake, just as no one is impressed by a mediocre logo. As a small business, it is important that your first impression is not only good but represents you as a company and helps your future clients get a feel for you as a potential business partner.

  • How to Design a Cover Page That's Fabulous for Facebook

    Posted on 17/11/2016

    When it comes to promoting a business online, just having a website won't work. Yes, your website is and will always be the most important promotional medium for your business, but given the contemporary “social" craze, you have to ensure a solid business page on the social networking platforms as well. Talk about social media and the first thing that comes to mind is Facebook, the brightest star of the “social" world, bustling with the highest number of active users – over a billion. Thus, you can estimate the amazing viewership and exposure your business page is going to get while on Facebook!