In the world of logo design, we often discuss how logo designs have transformed and how to refresh your logo. Remember the hubbub over Google’s new logo? Or Facebook’s new logo? But there’s also something to be said about logos that have stayed essentially the same over the years.
DesignMantic put together an awesome infographic on logos that stood the trials of time. Let’s examine some of these long-lasting logos and what exactly makes them timeless.
The Nike swoosh is iconic for a reason. Since its inception in 1971, the Nike logo has stayed essentially the same. It’s just lost the brand name and gotten bolder. Though there have been a few iterations of the swoosh, the skeleton of the logo has withstood the decades because it’s memorable, simple, and unique. It’s not a coincidence that these traits are listed on our post about the most important things to keep in mind when designing a logo. Plus, did you know that the famous swoosh was designed by a student who only initially received $35 for her design? You don’t have to be a bigwig to know good design.
Since 1917, the BMW logo has been altered six times—but none of the changes drastically altered the original. The blue and white logo with the simple “BMW” laid across the top of the circle is instantly recognizable. Why ruin something that works? Of course, the font has been modernized and the colors (and shadowing!) look sharper in 2016. Still, after nearly a century, the current BMW logo would be instantly recognizable to those in the 1900's, too.
Like BMW, the Volkswagen logo has seen a few versions, but none that deviate far from the original design. Apparently 20th-century German automakers also knew a thing or two about logo design. The 1939 design is a little more complicated, with the “VW” locked inside a busy design that evokes a steering wheel. The later iterations eliminate the lines and streamline the logo. Today, the VW logo design features a bright blue and clear, no-frills font. Still, the apple didn’t far fall from the tree. The design has always been interesting yet simple, intricate yet clean.
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