The word branding does not lend itself to businesses only. In today's market place, your personal brand is what makes you stand out. Your personal brand is about who you are, what you do, and how you are positioning yourself among others in the industry. It is what allows you to market yourself to current and future employers, gain industry recognition, and get better contacts for networking outside of your company. Your online and offline presence are equally as important. Here are ways you can develop and improve your personal brand.
1. Be Aware of Your Brand
You need to start to think of yourself as a brand. Be authentic and honest, but also make sure you are sending the right messages to people. Know what you want to be known for and strive to make sure that people recognize you for that. The first step is to find out how you want to be different and what you want to be remembered for.
2. Your Online Presence
People turn to the internet for any search questions. Have you googled yourself recently? What did you find? Make sure you get anything offensive or damaging to your reputation down asap. Try to be on social media using your name. That way you will be ranked high on search engines, hopefully negating any negative presence you've had. Twitter, Facebook, and Google Plus are some of the most popular platforms.
In addition to that, invest in creating your own personal website. It doesn't have to be an extensive website, it could be 3 pages that include a bio, your resume, and ways to contact you. If you started a blog, consistently updating it will tell visitors that you are engaged in that topic.
3. LinkedIn is Your Friend
If you don't have a LinkedIn account, you need one. Make sure your name, avatar, images are all consistent between LinkedIn and other platforms. LinkedIn will also allow you to write your own articles and blog posts. For more information on LinkedIn personal branding, click here.
4. The Way You Dress
The way you choose to dress is your trademark look. Who doesn't remember Steve Job's black turtleneck? Mark Zuckerberg's grey t-shirt? President Obama's grey or blue suits? That being said, don't go ahead and buy 20 of the same shirt. But make sure you feel confident in what you wear and that it reflects who you are.
NovaCleaners CEO Raphael Huwiler explains "In order to offer a superior service as a company you must first sell yourself visually to earn the trust of a potential customer. After all, first impressions are everything. Therefore, you must recognize that potential customers will judge you by your appearance so looking professional while representing your brand is crucial to your success."
5. Your Offline Presence
To complement all the points above, your offline presence must also be consistent with your online one. One of the things to consider is to get a business card. It doesn't matter if you are a CEO, student, or freelancer. You might also want to consider creating your own logo. The logo should be used on all your platforms such as website, blog, business card, and LinkedIn.
And always remember, “Your brand is what people say about you when you're not in the room" – Jeff Bezos, Founder of Amazon.
If you are ready to get started on your personal branding mission, we're here to help you. Graphic Springs offers a free logo generator. Try our logo design software to create your new logo for free. Our easy to use interface guarantees a quick logo design in 10 minutes or less!At Graphic Springs, we also have the tools to create a custom business card. To learn more about creating your business card, click here.