Airbnb, the Silicon Valley based travel sharing service, recently launched their new brand redesign. As part of their rebranding strategy, the company refreshed their website and introduced their new logo, known as the Bêlo. This new style instantly caused an uproar in the creative blogging community, sparking immediate, yet unwarranted publicity and anatomical banter about the new logo.
Gossip aside, Airbnb's new logo design is simple, modern, and slick. It no longer has the typical blue coloring that many tech firms have employed. The logo also represents a strong identity based on the company's core message: A company whose lifestyle brand encompasses people, places, and love. Not only is the logo heart-shaped, but it also symbolizes the letter A. In terms of people and places, the logo's loop resembles a person's head, while the bottom of the teardrop shape conveys a place marker.
Even though the new logo design has received negative first impressions within the design community, the publicity surrounding the rebrand has only helped Airbnb's campaign. Even as a small business owner, one can learn much about rebranding their own logo design based on the works of larger companies such as Airbnb. Does your company need a logo redesign? If so, let GraphicSprings be your free logo maker of choice!