Brand identity relates to the way a business illustrates itself to its customer base and what they perceive of it. In simple terms, just like every individual is unique, having a brand identity for your business is the special trait that sets your organization apart from others in the industry. A brand identity design on the other hand is what gives recognition to your company.
But what is brand identity? What does a brand identity include? How is it related to design and what does a brand identity designer do?These are all questions you ask yourself if you want to take your business to the next level. Creating a brand identity isn't as hard as you would think. What's important is having to understand the meaning behind it and then implement your brand design plan accordingly.
How to create a brand identity?
Know who you are
The first step is to recognize who you are and what are you representing as a brand. You may have to dig deeper into your vision and establish achievable goals. From identifying your mission to evaluating the values attached to your company to finding out your unique selling point, all of the above are elements that you must consider.
It is important that before you get on to building your brand you know these elements precisely and how they go about with your brand identity design.
Establishing a foundation with Brand design
Just as Pepsi's brand persona is all about superstars and glamour, similarly having a layout for your brand is what will create a brand identity design. Some of these layout elements include:
Having a solid logo is essential for having an impeccable brand design.It provides consumers with a gist of your company in just one glance. Choose wisely with this element as it is going to be the face of your brand and you are likely to stay stuck with it for a long time. Use a logo design software to carefully personalize your logo or consult a professional logo maker to help you out in this domain.
The way you present your product can tell you a lot about your brand. A crisp packaging that correlates with the theme of your company, the color scheme, and the idea is an effective way to publicize your brand consistency with your presentation. Never underestimate the value of a commendable brand identity design as it enhances the overall experience for a customer.
One of the most crucial elements you need to emphasize over is your website. Don't forget we're living in the 21 century and long gone are the day's people would assume out of your brand only from what they see in person. Your website is now adequate for a customer to have an idea of your brand and will be sure to check it out before making a purchase. Therefore, the website should be where your brand dynamics come in full throttle.
Visuals tend to play an important factor in your branding design. Whether it's the graphic posts on your social media handles or your site, ensure that they do not look harsh or 'all over the place.' They should be able to go well with your brand identity design.
Employee kits and uniforms must represent your brand image well. Remember these are channels of marketing at the same time. Customers should be able to recognize your company if they spot your employee in their uniform from afar. Keep it similar to the entire branding and identity design to avoid confusion.
Good business development means having business cards on hand at all times. A card that is thought through well could create a positive image of your brand in the eyes of your potential clients or consumers. For business cards, keep it simple and easy to read. Your contact details should not be hidden in the card design and you must ensure clarity while you are at it.
If you are looking for an effective way to communicate with your target customers or potential consumers, using emails is an ideal way. However, a lot of companies tend to fill their customer's inbox with a ton of spam mail that nobody pays any heed to. Understand your organization's purpose before drafting an email in terms of design and content. Be able to distinguish the kind of emails that need to be sent professionally as opposed to the ones that need to be sent on a personal level. Choose the set tone outlook of your email carefully
In a nutshell, picture your brand as a person. Now the way you nurture a person and dress them is the same thing that you need to do with your brand image. The brand image connects with long-term brand loyalty, so stay consistent and choose the right way of making a brand appeal for your organization.