Creating the perfect logo for your business is essential for every logo designer. Every professional logo designer will always take into account how the target audience would react to the design created. While the design, text, and formatting may be absolutely crucial, logo designers also take into account the psychology effect of color to assess how do colors affect moods. Colors and emotions in logo designing correlate especially as it allows the designer to create tailor-made logos for the audience of the company they tend to work for.
8Psychology exists that studies the connection between colors and emotions. The study confirms that colors effect moods, therefore, to overlook this phenomenon that could impact your business may not be the best choice to make. This article will cover interesting aspects that surround the psychology of logo designing, colors and emotions.
Psychology of colors while designing logos
The role of color plays an important role in logo designing but is often not paid much attention to by clients as well as designers who are often fond of using happy vibrant and happy colors. Some clients may go even further to state that they would want a specific color such as yellow or blue in their logo to stand out without having to realize it impacts their general audience and understanding colors and their emotions.
You must determine what colors make people happy while you consider color affecting moods. It is best to use a color scheme that stays in your customer's subconscious mind so your brand is remembered. Associating a logo with a specific color without studying the colors and emotions as per it's psychological effect could ruin the impact your logo could make for your business.
Colors and emotions
Every color has a different psychology behind the true meaning. You might be asking yourself what are happy colors or sad colors that you could use to best fit your logo, however, it is much more than just basic emotions. For instance, Black surrounds itself with the feeling of being empowered or mysterious whereas red could express anger and passion. Let us look into some basic colors for you to understand what colors make people happy and what colors you should have in mind while you approach a logo designer.
Whether the logo designer may be using a logo design software or logo maker app, regardless it best that the client provides some guidance in terms of what color scheming could fit best with the company's overall outlook.
You probably have noticed by now how most of the businesses' logos are blue. Social media apps in particular such as Facebook or Twitter are great examples of blue logos. Blue is seen as a positive dominant color, that illustrates success and confidence which is why some brands like Pepsi and Samsung, prefer to add hints of blue rather than using a sole color in their official logos. Though blue is often disregarded as a gloomy, sad color, it also brings a very calming still affect over viewers.
Yellow is one of the first colors to catch the attention of the human eye as opposed to other colors. Because it's a trait of showcasing clear visibility, yellow is used on signboards and notices as it could be spotted from afar regardless of unfavorable dim weather conditions. It is also seen as a happy color depicting enjoyment. Logo designers would best know what to pair this particular color to provide the best impact.
Red is one of the colors that you would see in almost every logo, at least hints of it if not all. Restaurants especially like using red as it's vibrancy displays a strong-like emotion. It stands for love, passion, energy, and aggressiveness, traits that are often found in youngsters which is why companies with a younger target audience base (such as fast-food chains) are likely to use red in their logo.
A color that psychologically depicts strength and power is black. Black is used especially by those brands who are confident in their business and wish to project themselves as an incomparable and powerful brand operating in its specific niche. This creates a feeling of authoritativeness, which is why sports athletic companies such as Nike makes use of the color black in their logo.
This color as you may have figured is associated with purity. Brands make use of this color to build trust and surround consumers with the feeling of their company being innocent and simply perfect. A good idea would be to make use of this angelic color along with other combinations that best represent your business's personality.
There are a ton of other colors that go around the emotions of people. It is important that you conduct proper research for your company while assessing what colors might be able to psychologically affect people's moods when they were to come across your brand's logo.