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Create Logos to Better the World: A Look At UN’s World Urban Campaign

As Mahatma Gandhi once said, “be the change you wish to see in the world." That change can be as simple yet evocative as a logo design.

In the spirit of urban sustainability, the World Urban Campaign (WUC) was launched in March 2010 by the United Nation's Habitat division to unite a collaborative network of actors, institutions, and nations dedicated to creating a better and more sustainable urban future for all. By providing a platform for public policy discussions as well as the sharing of advocacy tools and resources, the WUC sought to position urban sustainability as a priority at both the international and individual nation levels.

In line with the collective vision of the WUC, a global contest was held to determine the design of the campaign logo. The judging criterion rested on the embodiment of the WUC mission and its initiatives as well as the recognition of the diverse body of partners, cultures, and nations involved. The first prize logo, shown below, expressed compact simplicity, appealing color schemes – in this case, green to symbolize the sustainability promise – and bold typography to deliver the WUC message effectively.

Logos are often associated with businesses and brands, but public institutions such as NGOs, non-for-profits, and community centers can also benefit greatly from an effective logo design, an element vital to sustaining the organization's mission and its values. Whether you are starting your own non-for-profit or volunteering for a local charity fundraiser, or even entering a logo design contest, you can create a logo that resonates with your intended audience.

If you want to take the first step to do your part to better the world, be sure to check out our logo design software for hundreds of free, original templates, even ones tailored to your non-for-profit endeavors, and let your inspiration thrive.