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How Facebook’s Updated Logo Demonstrates the Company’s Growth

It seems like every time Facebook rolls out a new update—like the trending news topic ticker or the newfangled cover photo—it causes a splash. However, Facebook's recent introduction of its new, updated logo barely created a ripple. Though this was the first time that Facebook updated its logo since 2005, the subtle changes meant that the update went by relatively unnoticed. (If you're interested in reading more about controversial logo redesigns, click here.)

From the Twitter of a Facebook Product Designer, Christophe Tauziet
From the Twitter of a Facebook Product Designer, Christophe Tauziet

According to Josh Higgins, Facebook's creative director, the new logo is intended to feel more friendly and approachable. The updated logo features slimmer text, sleeker letters, and a single-story “a." While the original logo used the font Klavika, the new logo is in a custom typeface. In a quote provided to the website Brand New, Higgins said that Facebook's first logo in 2005 was created in an effort “to feel grown up and to be taken seriously." Now, the new logo is meant to feel more modern and welcoming. However slight the changes are, they're important to notice.

What does it mean when an iconic logo for a social media powerhouse changes?

For Facebook's Creative Director, it reflects a shift in the company's vision of itself. No longer is Facebook a brand-new upstart of a website run by hoodie-wearing twenty-somethings trying to be taken seriously. Ten years later, Facebook is one of the most important and powerful companies in the world. Okay, Mark Zuckerberg still wear hoodies. Still, it's no longer an organization eager to prove itself—and this transition is mirrored in Facebook's updated logo.

Twitter's logo underwent a similar transformation in 2012. The website's recognizable bird logo lost one tail feather, got rid of its youthful down, and started flying upwards. These adjustments made for a more mature, powerful-looking bird. The new logo echoed Twitter's success and optimism for the company's future.

From Under Consideration's blog Brand New.

These updates serve as a reminder of how meaningful logos are. For Facebook and Twitter, their updated logos reflect maturity. The companies have grown up, and they wanted their logos to mirror that progress. Facebook's update, with its cleaner text and simplified “a," makes for a friendlier, more self-assured logo. The shifts are little demonstrations of growth, like pencil ticks marking height on a wall.

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PS: Did you know that Facebook is primarily blue because Mark Zuckerberg suffers from red-green color blindness? Find out more fascinating facts about companies you know here!