Many small businesses put visual identity as one of the last things to consider when managing their company. However, ensuring that your company has a clear and effective brand image, especially an appealing logo, is essential to connecting to your target market. There are many aspects that you need to consider when creating a recognizable logo for your company. We have listed 5 helpful tips that will put you in the right path in creating a company logo for your new business or startup!
Sketch Logo Ideas
There may be many ideas floating in your head about how you envision you logo to look like. Do not let those ideas get lost. The best way to make sure all of your ideas are properly accounted for is to list them out and even sketch various design elements on paper. Using this method can allow you to pick the best ideas and throw out the bad ones. This 1st step is one of the most important to take, because it is the basis for the rest of the design process.
Choose the Right Font for Logo
The next helpful tip to consider is choosing the right font for your logo. Make sure that your font represents your business and appeals to your target market. To help you decide on the specifics of your font, such as choosing a serif or sans serif typeface, look at your competitors in your industry. Looking at major brands can also help you decide on what kind of font to use. For example, the Wall Street Journal has a classic, serif typeface that appeals to a mature audience of readers. Pepsi uses a sans serif typeface that appeals to a youthful audience that seeks fun and excitement.
Choose the Right Colors for Logo
On a deeper level, color influences the way people think and feel about your brand. Deciding on how you want to represent your company, being analytical, youthful, modern, etc. will help you choose the best colors for your logo. Make sure you pick the best colors that can be easily associated with the industry you are in. This step in the logo design process may be less time consuming, especially if you are choosing from a list of logo templates to choose from.
Keep Logo Straightforward
In general, people are drawn to things that they can easily understand. This is especially true for a company logo. Make sure all the design elements in your logo make sense. For example, if you own a landscaping company, your logo might mimic something related to nature, and it most definitely will not mimic something relating to technology. Consider presenting your logo to colleagues and even customers before making it official. This will help you decide if your logo represents your company effectively or not.
Make Logo Useful
Lastly, think about the ways your logo will be used. Will it be in your email signature, business cards, banners, and posters? Make sure your logo is in vector format. This will allow you to resize the image without making it look pixelated. Having it in .jpeg form is helpful, as well. This file format is easily read by software and will look the same regardless of where you are using your logo.
There are many steps to take if you want a logo that stands the test of time and can effectively represent your company. We know that this process takes time. Because of this reason, we have made it extremely easy for you to make the best logo possible in the shortest amount of time and effort. Checkout our logo design maker and begin designing your logo today!