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What Makes a Good Logo?

Most entrepreneurs understand the importance of logo design and branding. Your logo is the face of your company and represents what your business sells and stands for. If you don't have a design background or specific vision it can be intimidating to enter the logo design process. Before you get started ask yourself what makes a good logo? A great starting point to answer that question is to review what your competitors are doing. Are any of them using good logos or even great logos? Choose the best ones and compare and analyze to see what they have in common. Once you have done your homework is time to get started with your design.

Logo generation is a tough business. Every company has some sort of logo and after a while all of them start blending together, especially when many companies use the same free logo generator or are constructed from the same basic templates. As a business, you need a way to make your logo stand out from your competition. If you manage to replicate the characteristics of a good logo your brand will certainly get noticed.

So here are the steps to making your logo stand out

1. Do something different

Seems like a no brainer, right? If your logo is too similar to another company's you're not going to magically gain their brand recognition. Rather, a whole bunch of people will just get confused and you might get slapped with a lawsuit. There's a reason nobody has silver arches. What makes a good logo isn't simply copying what someone else already pulled off successfully. You've got to get your logo generator to create something original and evocative of your brand.

2. Do something simple

Human beings remember simple things more easily. Your logo can be the most original thing on this earth but it won't get you anywhere if it can't be remembered. To answer the questions what makes a good logo, simplicity is certainly one of the key aspects. When designing a logo using a logo maker, take a page from the engineers. Use K.I.S.S. – keep it simple stupid (that last word doesn't apply to you of course). The more simplistic your logo, the more likely more people will remember it.

3. Evoke then Relate

What should a logo say? If you're selling hamburgers you probably shouldn't have a cockroach as a mascot. Your logo should first evoke a feeling, and then it should relate that feeling back to your business. Evoking the right emotion and buyer behaviour is another aspect what makes a great logo.

Think about what you want people to feel when buying your product or service and then do your best to design a free logo that makes them feel that. Allstate wants to inspire trust and thus the clasped hands. Burger King wants its customers to feel like royalty, thus the burger king. By using this handy marketing trick you're bound to increase your traffic and profits.

Make Sure Your Logo is Practical

What are the qualities of a good logo? In addition to the tips highlighted above run these tests to identify whether you have a logo that can be implemented with ease. It's one thing to create a logo that looks nice on your laptop. Will it hold up and still look sharp when it's implemented across different devices and media? If you can answer yes to all the questions below you got a winner.

1. Does Your Logo Scale?

As you grow your business your promotional needs will change. In the future you may display your logo on large banners at tradeshows, on car decals newspaper ads, etc. Your logo needs to scale to extreme dimensions without losing quality. Before you finalize your logo reduce it in size to only a few pixels and blow it up to see the other extreme. Having a logo that looks good in all sizes is what makes a good logo design.

2. Does Your Logo Look Good in Color and Black and White

What makes a successful logo consists of different aspects. Making sure your logo looks good in color and black and white is one of them. As you start to publish and print your logo with different marketing material you'll run into situations where your logo can only be displayed in black and white. Before you decide on your final logo concept test it to make sure it holds up and looks professional even displayed in only black and white.

If you're looking for a good logo generator or new and original logo templates, we at GraphicSprings provide you with top designs. Quick reminder, before you start your project remember what makes a logo stand out and then design your brand with focus. Check out our free logo design software today! Whether you are looking for a photography logo, real estate logo, construction logo, or any other branding you can find a suitable design.