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Infographic: Psychology Behind Colors

Today we are happy to showcase an infographic on our previous discussion about color theory and branding. In our previous post we have looked at how important colors are in successfully branding your business and analyzed how choosing brand colors can affect the way your companies message is received.

Since this topic was so popular among our readership we wanted to provide a fun visual to go along with the provided knowledge. Thanks to the information made available by our friends at Color-Wheel-Pro we were able to create an infographic that breaks down the meaning of the 8 most commonly used colours in an easy to use format.

Feel free to use this graph when creating your own logo or working with a client in designing a custom logo.