The main goal of any logo is to represent a brand/business to its audience, ensuring it stands out from the competition. For this, you will need to follow the basic principles of logo design. Having a well made logo creates interest and significantly makes a brand more appealing. Are you a logo maker and wondering how to make a logo design that stands out? If yes, continue reading this piece as it discusses tried and tested logo design principles to make your logo stand out.
You might feel overwhelmed at first, but the logo designing process becomes easier once you approach it with a solid plan, experience, and most importantly, knowledge. You must know the basic logo design principles and elements to create something that really stands out. In addition, knowing the target audience also helps, as it helps you communicate a message that grabs customer's attention.
Mentioned below, are 5 principles of logo design you must abide by, to help you create a successful logo for your clients or personal project.
1. Focus on Originality
Believe it or not simplicity can help your logo stand the test of time. This is one of the main logo principles that every experienced designer follows, and for good reason. You must ensure that your logo looks as visible and clear as possible. It should offer a reflection to your aesthetics while highlighting your philosophy.
An excellent example of this principle of good logo design is the Nike Logo. While it is nothing more than a monochrome, straightforward swoosh, it stands out no matter where you see it. When working on your logo design software, make sure that you choose the graphics, color options, and typeface wisely. Small adjustments in your logo's letters, fonts, images, and overlapping shadings can make a massive difference.
Remember, you don't need to have loads and loads of elements for a good logo. Instead, it would be better if you chose only a few elements for your logo's design to make an original, good looking logo.
2. Make it Timeless
Look at all the great logos out there and see what they have in common. In most cases, they are timeless and look as good today as they did ten years ago. Timelessness is an essential concept behind logo design and you must do everything to ensure your logo's life isn't short lived. Sure, you may come across tons of logos inspired from the 60s or 70s, but in most cases, they lose their spark within years or even months.
The reason why following logo design principles like this is important is that as a company changes and grows, its logo highlights its fundamental ideals and goals. As mentioned before, a logo that seems timely or quirky right now may lose its meaning in the future. So, consider making a logo that stands the test of time and can resonate with audiences for ages.
3. Proportion and Balance
Balance is one of the most effective logo design principles. Why? Because people recognize well-proportioned logos as beautiful. Balanced logos can strike the perfect balance between a logo's various elements, making it stand out. From a practical point of view, the correct proportions make a logo full, making it pleasing to the eye. Follow these creative logo design elements, and you will see why every renowned designer takes balance and proportion so seriously.
4. Versatility Can Take You a Long Way
People will see your logo on a variety of places like digital ads, shop signage, products, bumper stickers, etc. So, ensure you design one that looks good on every one of them. Making a versatile logo shouldn't be difficult as long as your logo is original and easily recognizable. You can also gain versatility by making a responsive logo that has several variations of complexity, color, and size to adapt and accommodate to wherever the company places them.
The rule of thumb for logo design principles is that a logo should look good with any background or color. This means that your logo must look good in white and black without any effects.
5. Make Scalable Logos
Scalability is one of the most important elements and principles of logo design. When designing a logo, ensure that it can adapt to different sizes. Sure, the brand you are designing the logo for may be planning to use it on a pen or small board, but it may also need to use it on a billboard some day. So, remember to make your logo scalable and versatile so that it can be used in a variety of places.
That said, scalable logos must make sense, remain legible, and most importantly, look good at different sizes. Including an excessive amount of detail could cause problems with scalability, especially if you want to print it on smaller objects. Consider using a vector format when designing logos as it will help you rescale it without compromising on quality.
Following these principles of logo designs can help you create outstanding logos for your project. Sure, there are tons of other logo design principles out there, but these are arguably the most essential and can be used on any style/design.