This summer's forecast: a hot presidential campaign season. Though the 2016 election is still relatively far on the horizon, presidential candidates are currently more omnipresent than flip-flops. We've put together a short list of the best and worst logos in the 2016 presidential candidate field.
Jeb Bush: The design is bright and memorable. Its juxtaposition of serif and sans serif fonts looks clean and modern. While the logo's exclusion of “Bush" is a blatant call to how he doesn't want to be associated with the previous Bush campaigns, it only adds to the design's simplicity. The exclamation point is a nice touch that injects the design with life (even if it does call to mind the musical Oklahoma!).
Hillary Clinton: It's uncomplicated—just a single “H." Hillary Clinton is so well-known that she can run on this shorthand, which makes her logo uncomplicated (unlike so many other candidates' messy designs). Though the design's red arrow pointing to the future is a bit obvious, her campaign's elegant integration of the arrow within Hillary's website and social media makes her logo iconic.
Rand Paul: While the logo includes a clever use of negative space—the space between the “A" and “N" forms the handle of a torch—the design as a whole seems unfashionable. The dated font and dull colors make for a lackluster logo. Even the flame can't liven up the design—the logo evokes “gas station" more than “presidential campaign."
Ted Cruz: This logo has too much going on. The sizing proportions are off, the use of gray for both the name and election year is boring, and the flag illustration is confusing. It almost appears to be a burning American flag. Needless to say, that's not the ideal image to have associated with a presidential candidate.
Marco Rubio: Rubio's logo feels empty and juvenile. Most notably, the worst part of its design is the fact that the use of the contiguous United States to dot the “i" in Rubio leaves out Alaska and Hawaii. Ultimately, the logo doesn't tell a story—it's just a name.
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Note: These evaluations are based solely on logo design and don't reflect any political affiliations or endorsements. However, we definitely endorse checking out GraphicSprings' free politics logos here.