Every successful company understands that logos are dynamic. As trends change, logo redesigns are necessary. Sometimes that means cleaning up a veteran logo; other times, it means rebranding entirely. Let’s take a look at the way 4 well-known companies have given their logos a healthy make-over:
Throughout the past couple decades, we see Google use a more muted effect as it softens its logo’s colors and removes the explanation point and 3D shading.
While FedEx has been around longer than Google, it has only redesigned its logo one time. In this case, FedEx generated an entirely new logo, opting to go with a minimalist approach by shortening up their brand name and removing shapes around the text.
From the start, Yahoo! went with a very basic, no-frills logo with black text. The last decade has seen them toying with different font and colors, but they’ve ultimately kept it simple by transitioning to a clean, sans serif text last year.
Walt Disney’s logo has only changed minimally, as the original one was customized to Walt Disney’s actual handwriting. For this reason, we see smaller changes that focus on color and slight differences in font style.
Keeping up-to-date on design trends can be vital to your brand. It’s important to constantly re-evaluate your logo and make sure it’s still visually pleasing to your audiences. Remember to keep it simple! This makes it easy for viewers to digest, as well as easier to update and redesign your look later on.
If you’re looking to create or redesign your logo, GraphicSprings provides you with hundreds of free, original templates. Check out our free logo maker today.