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Understanding What is a Logo and Why it is Important

Simply put, logos are the symbol that represents companies or groups. They can be the name in a fancy font, an icon, or both. Your company logo is just as important as your company name. People will learn to associate you with your logo. There are many professionals available to help craft a logo for you or you can create your logo. Check out our how much does a logo cost guide to help with your decision.

While it is common for logos to undergo updates throughout the years, they typically stay very close to the same design. This means that it is important for you to start with a good logo that you can keep and add to, rather than have to completely change away from.

Logos can be found all over the place. People are always excited to represent their companies and they do so in several ways. You can put your logo on shirts, business cards, flyers, billboards, and much more. It will be front and center on the sign into your building and on the top of your webpage. It is the very first thing that your patrons will see and therefore, the first impression of your company.

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Logo Icon

When learning about what is a logo, you will discover icons. Icons are the images that are sometimes included in logos. Some companies choose to almost always only have an icon to represent them. Examples of this are Apple, the Olympics, and Superman. Other companies have their icon presented with their name most of the time. Examples of this are Domino's, Adidas, and Red Bull.

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When you design a logo, one of the hardest parts can be coming up with an icon. A lot of companies base their icon on their names such as Apple and Red Bull. This is not required. Some logo icons have nothing to do with the company's name such as with Starbucks and Nike. The main idea when coming up with your icon is that it needs to help your audience identify with your company and it needs to make your company memorable to your audience.

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Logo Font

Discovering what is a logo will help you see how important your logo font is. A lot of companies do not make use of a logo icon and instead represent their company with only their logo font. They are hardly at a disadvantage, however, because they choose great font types that represent and send a message about their company. Examples of these types of companies are Kellogg's, Google, and FedEx.

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When you make your company logo design, you can choose to just use a logo font to represent you. Make sure to do some research into the different types of fonts that you can use. The four main font types are serif, sans serif, script, and decorative. Each of them has many font options to choose from to help represent your logo in different ways.

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Overall Design

As you consider what is a logo and how to make a logo, keep in mind the overall design of your logo. You want the icon and the font to work together well. Your audience needs to know that they represent the same things and are united. Using similar shapes and colors as well as an aesthetically pleasing feel can be really helpful. Some companies that do a good job of this are McDonald's, Baskin Robbins, and Walt Disney.

Other Things to Consider for Your Logo

Knowing the basics of what is a logo is important, but there are a few other elements to consider. Logo taglines and colors can help bring your icons and fonts together. Using taglines is not as common but most companies will utilize at least one color in their design, if not more. The most important thing to remember is that your logo needs to represent your company well and be a cohesive unit.

Logo Taglines

Some logos incorporate taglines. These are small pieces of text that say something in addition to the name of the company. These are not required but can be helpful if done well. One thing to pay attention to is that you must be careful that the tagline doesn't take the attention away from anything else in your logo. Some good examples are Apple's 'Think Different,' Nike's 'Just Do It,' and Allstate's 'You're in good hands.'

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Logo Colors

When you create a logo, the colors that you choose are very important. Colors represent different things and therefore, can have a large impact on the viewer. You want to make sure that you choose colors that work well with the message that you want to send to your audience from the very beginning. Warmer colors such as yellow and red will send a different message than cooler colors such as green and blue. Looking into the color psychology of your color choices isn't a bad idea.

Another thing to keep in mind when dealing with colors is how well they work together. Some colors pair better together than others. Making sure that your primary and secondary colors go well together could be the key to your success. At the very least, you want to make sure that your color combination doesn't drive away business.

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Make Your Logo

Now that you know what is a logo, you can make a logo for your company. While it can be scary to make a logo, it doesn't have to be. Our custom logo maker GraphicSprings is a great easy-to-use platform that takes zero prior knowledge of graphic design. We are affordable and determined to help you reach your logo-making goals. While other programs require a lot of learning or expensive books and classes, our platform is different. We are the easy alternative that can help you through your logo-making process.

In just three easy steps, you can create logos that make your company proud. First, enter the name of your company or group. The next step is to choose from our large library of icon images. You can either use our search tool to find something specific, or you can go through our many categories to find what you are looking for. We have many options for every type of company. Once you choose an icon, you can move on to the final step.

The last step of our process is to edit your logo together. Our program allows you to change the colors, shapes, sizes, orientations, fonts, and much more of your logo. This is the part where you can show off your creative graphic design skills. As soon as you are happy with the logo design, you are done.

Now that your design is complete, you can choose from our many package options based on your needs and your financial situation. Our large range of packages allows you to get what you need at an affordable price. The basic packages come with your logo images. Larger packages have things like social media covers, vector files, stationery designs, editing capabilities, and much more.

If you are having trouble creating your logo through our platform, you can always hire one of our creatives to help design your logo for you. Overall, you can have your very own logo in a very short amount of time, at a very affordable rate when you work with us. Try out our business logo maker, GraphicSprings, today.