In the photo editing world, understanding the answer to the question of what is color grading, is pretty simple. The color grading definition is the editing of color in a photo or video for stylistic reasons. Some examples of color grading are using specific color palettes for whatever purposeful reason, changing the colors throughout the media, or using limited or no color.
Colors are very important, especially in visual art. Not too long ago, photos and videos were only able to be created in black and white. There were none of the vibrant colors that we see in our everyday lives. Things changed forever as soon as colors were able to be seen in these mediums. In today’s time, the colors in videos and images can be anything we want them to be by using digital color grading. There are many programs designed to change and edit color grades and palettes throughout the mediums. Essentially any photo or video editing program has the capability of being a color grader.
Digital color correction is different than when you color grade. Correcting color means that you are trying to match it to something or you are taking out imperfections in the color. Color graders change the color, not to correct something, but to give style to their creation. It is safe to assume that most movies and photos will be color graded. Two examples of color-graded movies are The Twilight Saga and Schindler's List. In the Twilight movies, a blue filter is added to the overall color throughout all the films. In Schindler’s List, nearly the entire movie is in black and white other than a few colors of red throughout. These were stylistic choices made by the directors when they considered the color timing of the movie.
Now that you understand what is color grading, you can do some yourself. When you are making a logo, you want to put some thought into what colors you want to pick. Logos come in all colors on the wheel and any color can look good as long as it is applied well. If you are choosing multiple colors, make sure that they go well together. Complementary color pairs are always the best to choose. While it is okay to have multiple colors, typically simple is best. It is never a bad idea to pick one solid color and then pair it with black and white.
As you choose your color, make sure to consider why you are picking it. Colors can have a lot of different meanings and are psychologically linked to different feelings and emotions. Blues, greens, and purples are considered cooler and calmer colors. Reds, yellows, and oranges are considered more active and hotter colors. Make sure that your logo will give off the feeling that you are going for. A lot of food businesses and fast-food restaurants will use the colors red and yellow because those are supposed to make viewers feel hungrier. If you are curious about color and its effect on people, make sure to do some research. Overall, know that there is no wrong choice with your own creation. If you need inspiration, look at other types of logos. If you are still uncertain, you can ask friends or family for their advice on your color choices. You can always change your mind later if you decide that you want a different color, but once your logo is out to the public, you’re going to feel inclined to stick to the color you started with as that is what people are going to be used to.
When creating your own logo, it can be hard to actually put your colors into play. However, with our logo maker GraphicSprings, knowing what is color grading and choosing your colors are the hardest steps. Use GraphicSprings to finish up your logo easily and affordably. Our logo design software is built to be easy to use and understand. Once you start creating your logo with us, after three steps you will have your icon ready to use. First, enter the name of your company or group. This can be edited later if it needs to be changed. Next, choose from our large library of images. Either click on a category or search for the image that you want. There are many different category options that are available for you to browse through. After you choose one, it’s time to edit. Our logo maker is a great logo design software that lets you edit nearly everything about the icon and text that you chose. You can change the orientation, size, color, and much more. You can also add different shapes to your design. Take as long as you need to create your masterpiece. Once you are done, you have your very own color-graded logo.