A logo is the visual representation of your company’s image and a large part of your logo is your logo font. The font logo is one of the first things that your audience and customers will see and you want it to leave a great impression. In 2022, it is more important than ever to stand out from competitors and communicate your message concisely. As every designer knows, fonts are crucial in designing a strong brand but sometimes finding or understanding what fonts for logos work best is hard. Ultimately, all logos, as long as they are legible, get the job done. They communicate the name of your brand or company. But a great logo has a great font that does more than that. Picking the right font will allow your audience to start making correct assumptions about your group before they even know what you are about. This will get them interested in your product as soon as possible. A great logo will stick in their mind, long after they have moved on to other things. These types of logos might even be good enough for customers to talk to their friends about. That is the kind of logo you want to have and choosing the right fit of a logo font is the way to go.
In order to help you get exposed to some great logo fonts, we have put together a list of the twenty best logo fonts for you to consider using in your next logo. Give this a read before designing your own logo with our business logo maker solution or ordering a custom design through our logo service page. Whether you are looking for a photography logo, real estate logo, construction logo, or any other branding you can find a suitable design. These fonts cover a wide array of logo possibilities. It all depends on what type of vibe you are wanting to give off. At the very least, this list should help provide you with some logo font ideas, especially if you are considering making your own logo font, rather than choosing from the existing fonts for logos. Either way, this list should help open your eyes to some wonderful possibilities.
In the images above you can see that a wide variety of fonts can look great in a logo. It comes down to balancing the design and using a font that best represents your company’s mission. A great logo icon with a great logo font works very well together when designed well. Different logo fonts can make viewers feel different things. A script logo font that is curvy with lots of swirls can give off a more playful or prim and proper feeling. Check out the best script fonts for logos for a list of specific examples.
Bold or thick fonts for logos are often a really great choice in showing the power or confidence of the company. Serif logo fonts normally represent timelessness or a large history. San serif logo fonts can help represent your company as modern or technological. Every logo font will bring something different to the table, you just have to choose which one works best for you.
Many of the biggest corporations in the world are using text-only logos which shows how powerful a simple logo font can be. These companies have decided that their words alone can be their logo and represent them instead of having the traditional graphic in addition to a font for their logo. Some examples of these companies are Barbie, Netflix, Google, Spotify, and Disney. The fonts that they use are often simple and easy to remember. A lot of companies end up overlapping in the logo font that they choose because these fonts work well. Do not feel like you need to choose the popular fonts that are becoming overused just because everyone else is. There are many new fonts being released every year that aren’t getting the love that they deserve yet. Take your time to choose a font logo, it is an important choice and there are many great fonts for logos out there. Here are 20 fonts that are cool fonts for logos that you can download and use in your next project.
1. Flix
Flix is a bold and rounded typeface that is ideal for company names, branding, and headlines. This all-caps, sans serif typeface, is fun and sure to stand out in a crowd. With some slight adjustments to the letter spacing, you can give a unique touch to your own logo to create a unique font for logo design. This happy, yet powerful font was created by Bob Alonso out of BA Graphics and was released in 1996. Many websites offer free downloads of this font. Use a search engine to find the best download for your needs and resources.
2. Didot
Didot is a group of typefaces named after the famous French printing of the Didot family. The font is known for its sleek and modern serif look. These famous Didot typefaces were developed between 1784–1811 in Paris. Giorgio Armani is perhaps the most famous use of the font family in our culture today. Using a search engine, you can find many websites offering free downloads of this font to best suit your needs.
3. Garamond
Garamond is a serif font that is known around the world. This popular serif type font was created by Claude Garamond in the 16th century. It often comes standard in many design programs because it is versatile and great for marketing collateral and branding. Even though it is well known, it is still a great font for logo creators to use. It is a great example of a well-created font logo. The benefit of it being more popular is that you are more likely to find it already on your program. Some groups that have used Garamond are the American publications of “Harry Potter,” and the American Eagle and Abercrombie&Fitch logos. You can download it off of the internet to use.
4. Aileron
Aileron is very sleek and modern; it is often used in magazines as it is easy to read and spacious. You can try this font for a logo that is trying to communicate class and simplicity. It was designed by Sora Sagano and released in 2014. There are many free downloads of this font available online. Use a search engine to download a copy that works best for you. It is featured as the logotype for Alleviate Health Supports (AHS) on its website created by Sunflower Web. Aileron also makes an appearance in the resist activist artwork series by David Matos.
5. Fibre
Fibre is a vintage-like font that is both bold and rugged. This font type is not as versatile as others in this list, but it can be perfect for the right brand. Some tags associated with the font are adventurous, fun, and outdoorsy. It was created by Krisjanis Mezulis at Wildones. It is a good example of fonts for branding. Using a search engine, you can find websites that offer free downloads of this font for you to use in your own logo.
6. Univers
Univers is the name of a large sans-serif typeface family designed by Adrian Frutiger and released by his employer Deberny & Peignot in 1957. Many people consider Univers to be one of the most classic fonts available. Some larger groups that use it are eBay, Swiss International Airlines, BP, Unicef, and Western Union. It is an example of great fonts for business logos. To find a free download of this font, use a search engine to find a website that offers the best version for you.
7. Ericsson
The Ericsson font was created by Adrian Frutiger. It is used by thousands of huge companies around the world including communications giant Ericsson. Adrian Frutiger said: “The great stroke of luck in my life is to have been blessed first with an artistic feeling for shapes, and second with an easy grasp of technical processes and of mathematics.” Use a search engine to look up a website offering this font for free. From there you can download the option that best suits your needs.
8. Surco
Surco is a fresh humanist sans serif font with hand-stroke cues. Its soft, rounded shapes, balanced x-height, and contrast all build towards a very practical font family for branding and websites. It launched in 2016 with Alberto Romanos as the primary designer. Many websites offer free downloads of this font. Use a search engine to find the best one for your needs.
9. Modesto
Designed by Jim Parkinson in 2001, Modesto is a display serif font family that works great for vintage brands. It was designed based upon the town Modesto which is its namesake. Modesto is also used for many Spanish and Italian restaurants around the world. It is among the good logo design fonts. Free downloads of this font are available and provided by many websites online. Use a search engine to find the best one for your needs.
10. Cloud
Cloud is a humanist sans serif typeface with a bit of grotesque structure. It is designed for all-purpose uses. Cloud also contains 5 weights. This is great for keeping marketing material and websites consistent in the same typeface but with differences in the importance of the text based upon the font. Using a search engine, you can find many websites offering free downloads of this font. Find one that best suits your needs.
11. Helvetica
Designed in 1957 by Max Miedinger and Eduard Hoffmann, Helvetica has easily become one of the most popular typefaces. Its family consists of 34 different font weights that have been created over the years. This font is a sans serif font that has been utilized by many companies and groups. A few of these are American Airlines, BMW, Jeep, JCPenny, Microsoft, Target, Toyota, Panasonic, Verizon Wireless, and more. This is a tried and true font that would be great to use for logos that need to look sleek and modern and always need to be easily read on the internet. Most design programs already have it installed.
12. Futura
Futura was created by Paul Renner and Bauer Type Foundry in 1928. Fonts.com says that “Futura is commonly considered the major typeface development to come out of the Constructivist orientation of the Bauhaus movement in Germany.” This sans serif font is a great one to use if you have a very small space available. Many companies and groups have utilized this font over the years. Some of them are Best Buy, Domino’s Pizza, FedEx, PayPal, Red Bull, and Nike. This is a logo that has proved itself many times and is an example of good fonts for logos. In many ways, it is considered sleek and timeless and a lot of programs already have it downloaded.
13. Bodoni
Bodoni was created by Giambattisa Bodoni in 1798. The design was picked up almost instantly as an impressive serif font. It remained the same until the early 1900s when Morris Fuller created variations based upon the original design. Since then, variations have continued to be created and released, offering different takes on the wonderful original. This is a great font type to use in order to demonstrate the classical and timelessness of your company. It is a well-used type font. Some groups who have used it are Vogue, Calvin Klein, and movie titles such as ‘Momma Mia.’ This font is amongst the top designer brand fonts. One of the few downfalls that Bodoni has is that it is difficult to read on the internet. This font can be purchased to be used.
14. ITC Bauhaus
ITC Bauhaus was created by Edward Benguiat and Victor Caruso in 1975. They based it off of Herbert Bayer’s Universal typeface from 1925. Bayer’s typeface was designed for all printed material that came out of the Bauhaus. The ITC Bauhaus stays true to its influence with simple and sleek sans serif letters that represent what the Bauhaus was all about. This font is most heavily used for book covers and signs for logo shops. One of the books that use this font type on the front page is The Hundredth Monkey by Ken Keyes Jr. Carlos Castaneda’s The Second Ring of Power also uses this type font. Overall, this is a powerful font but it does draw a connecting line to its namesake so keep that in mind if you decide to use this font.
15. Big Caslon
Big Caslon logo fonts were created by Matthew Carter out of Carter & Cone Type Inc. It was released in 1994 as a rival to William Caslon’s original Caslon typeface. Up until this point, there was no display size version of this available digitally. Because it was made to be large, the creators recommend only using it in large sizes. Due to its nature, this old-style serif is great for titles on magazines, books, and more. It has been used in France’s Playboy, 2018 magazine as well as on the cover of the book For a Left Populism by Chantal Mouffe, and much more. This is a great font to use for titles and large projects of your font typeface. You can download it from the internet to get started.
16. FF Din
FF Din is a large font type with fifty-five styles. It was designed by Albert-Jan Pool in 1995. The first versions of this font were used for labeling railway cars and highway signs. This sans serif type font is easy to read and use and it also leaves a nice, clean impression. It has been used in many things including many books and magazine covers. One of the places it has been used is NFL broadcasts that used the font from 2016 to 2021. The Gottardo Swiss 2016 stamps also used it. Go online to download a version of it.
17. Proxima Nova
Proxima Nova typeface was originally released under the name Proxima Sans in 1994. The current version was released in 2005. The creator Mark Simonson attempts to combine attributes from fonts like Futura with fonts like Helvetica with Proxima Nova. His efforts are noticed in this beautiful sans serif font type. It has been used in many places such as Pink Palm Coffee, the 2017 posters for Horsemen’s Feed & Supply Co, the 2017 CBS news website, and the 2015 Blooming Minds website. It is a good example of modern fonts for logos. You can find this type font available online to download and use.
18. Revista
The Revista was created by Daniel Hernández, Marcelo Quiroz, and Paula Nazal Selaive from Latinotype. Revista makes up a large family of different serif fonts which were designed to do well with any fashion magazine-oriented project. This font family shows how you can create a very specific font logo design during your creative process. It was released in 2015. You can find copies online of all of its different fonts to download.
19. Amsi Pro
Amsi Pro is a sans serif font type that has a wide range of widths and wights which allows it to be more versatile for projects. It was created by Stawix Ruecha and released in 2020. Check online to download this font and start using it.
20. Better Times
Better Times is a script font created by Sam Parrett for Set Sail Studios. It was released in 2017. This is a very fun type font that is very personable with its warm curves and handwriting feel. It is an example of a good font for logo fonts. There are two different versions available for purchase online.
Overview
There are millions of cool fonts for logos available online. In the past, you would have to rely on whatever fonts were available on the program that you had access to. You were limited on the best logo fonts that you could use, based upon who had agreements arranged with who. Today though, you can go onto the internet and purchase whatever cool fonts for logos you can find. You are only limited by your own searching ability. There are so many logos coming out, that there are many that haven’t even begun to get used yet. So, while you can always stick with a safe classic logo that has proven itself over the course of the years, you could also go with a new font logo design that hasn’t gotten to prove itself yet. These twenty logo fonts listed in this article have not even begun to scrape the surface of the good fonts for logos that are available. Don’t be afraid to search. There are many amazing options waiting to be found. Always keep in mind that only you can determine the best font for logos that you want to create.
Fonts In Use- an Independent Archive of Typography
When you are considering what best fonts for logos you want to use, you might be interested in where else these cool logo fonts have been used. Fonts In Use.com is a great resource for this purpose. They are a free group that provides information on where fonts have been seen throughout the world and with pictures accompanying every tag. They are able to add to their large database through users like you who can contribute as you see fonts in your daily life. Everything on their site is categorized in a neat fashion that makes it easy to search and get results. One of the best parts about this program is that if you create your very own font and use it somewhere, you can add it to their database. That way other people will be able to find your best font for logos much easier or know where to look for it.
WhatFontIs-a Revolutionary Logo Font Resource
If these 20 fonts are not perfect for your next project you can always look at other brands to find fonts that would suit your company. Some of the best fonts for logos are already being used by major companies and businesses. But just because companies are using logo fonts does not mean that they own them. Thanks to modern technology, you can find out what font is used in almost any image and therefore gain access to it.
Let’s say that you want to find out the font used in this logo. You take a picture, go to WhatFontIs, and upload it on their website. If necessary, you edit and crop the picture, and right after you write down the characters (this is made automatically by the powerful AI software if you are a registered user). Right after you will find out all the info you need: the name of the font and where to download it. Plus, WhatFontIs shows you over 60 similar free and paid fonts that might work for you.
WhatFontIs is a great logo font finder tool, it’s free to use and loads over 600k indexed fonts. It will quickly answer your question “what font is this logo?”. This includes all of Google fonts and shows you both free and paid options. Since the tool is easy to use you can always test a number of different fonts for your logo with this revolutionary finder of fonts for logos. It is a great way to get more information about good logo fonts. Making sure you find the best option for your logo is a valuable way to spend your time. If all of these beautiful fonts and logo samples got you inspired it’s time to try our logo maker. However, if you are still lacking in inspiration, there are many other wonderful resources online that can help you get inspired when dealing with logos, fonts, and more. Talking to a trusted friend or family member can also be helpful to gain feedback and see your project from a different perspective. No matter what the hold-up for your inspiration is, there are many ways to move past it and get creating.
GraphicSprings provides an easy-to-use and affordable platform to create your own logo. Traditionally, when you want to create your own logo, you need access to expensive programs and classes to learn how to use them. This paired with a lot of time was the only way to create your own logo. But not anymore. An example of this is that traditionally, you would need to become very experienced in a program such as Adobe Photoshop. In order to become experienced in it, you would need to take a class or buy the instructional book online. While it is possible to learn the program without being taught, it will definitely take a lot more time. In addition to buying the book and paying money for a class, you would also need the program. Some classes and colleges cover that cost for their students. Others do not. You would either have to buy a year membership or pay monthly fees in order to have access to the program. Taking a class and learning a program can be a very long process. This means it will take even more time for you to be able to complete your logo icon, logo font, or both. If you decided to not go the route of making your own logo icon or font with very expensive classes and programs, you would have to pay someone else to make your logo for you. This is also a very expensive and time-consuming way to go. The artist that you hire also needs the program and the time to create what you are asking for. The only benefit is that they already know how to use the program and will not have to spend time learning it. Thankfully for you, with the internet came new opportunities. One of these opportunities is called GraphicSprings.
Our program allows you to create your own logo and it is free to use. Using GraphicSprings, you only pay money if you like the logo that you designed and would like to purchase files of it. And when you do pay, we have a wide range of packages available for you to choose from based upon your needs and financial ability. Our minimum package starts at $20 and is very affordable. With every step up in a package, you get more for your money. Some individuals might only need a basic file of their logo. Others, however, might want more. Our larger packages provide more resources. Some of the things we offer include social media covers, stationery design, multiple file types, editing capabilities, and so much more.
Our program also requires very little time committed in order to create your logo. With just three easy steps, you can have your new logo as fast as you can create it. First, enter the name of your brand or company. If you are not certain about your name, feel free to type in what you are currently going with. You can always change this at the last step. This will give you more time with the other steps instead of getting stuck on number one. Then choose from our large library of logo icons. For this step, you can either search through our many categories, or you can use our search tool to find something specific. Some of our categories include Abstract, Animals and Pets, Computer, Floral, Politics, Sports, and more. Last is to edit and design your logo. Our editing process is easy to use and learn. With it, you can edit the logo font, size, shape, orientation, colors, and more of your logo. You can take your list of good logo fonts and apply them here, making sure to use some of your best logo font ideas. While we don’t offer every type of font on the internet, we do offer a large variety to choose from. You can spend as much time editing your logo as you want, getting it just the way that you like. Take some time to review your edits and choose the best one that you create. Don’t forget to reference your list of best fonts for logos if your memory is coming up blank. Once you are done editing, you can choose a package, and then you have your own personalized logo with your logo font.
The many logo fonts available on the internet might make creating your own logo seem daunting. Don’t let it get to you and hold you back. With GraphicSprings, we streamline the process, making it easy, simple, and affordable. If you are still having trouble, you can always hire one of our professionals to create a logo for you. We also offer customer service that is always happy and ready to help. At GraphicSprings, we care about you and want you to achieve your ideal logo font goals, no matter what font you choose.
Rashana Ahluwalia is a writer at GraphicSprings, specializing in branding, marketing, and entrepreneurship. With a passion for creative expression, her articles provide valuable insights for businesses striving to stand out.