A logo is the visual representation of your companies image. In 2020, it is more important than ever to stand out from competitors and communicate your message concisely. As every designer knows, fonts are crucial in designing a strong brand which is why we have put together a list of 10 great fonts to use in your next logo.
In the image above you can see that a wide variety of fonts can look great in a logo. It comes down to balancing the design and using a font that best represents your companies mission. Many of the biggest corporations in the world are using text-only logos which shows how powerful a simple font can be. They are often simple and easy to remember. Here are 10 fonts that you can download for free and use in your next project.
FLIX is a bold and rounded typeface that is ideal for company names, branding and headlines. This all-caps typeface is fun and sure to stand out in a crowd. With some slight adjustments to the letter spacing you can give a unique touch.
Didot is a group of typefaces named after the famous French printing Didot family. The font is known for its sleek and modern look. The famous Didot typefaces were developed between 1784–1811 in Paris. Giorgio Armani is perhaps the most famous use of the font family.
Garamond is a font that is known around the world. It often comes standard in many design programs because it is versatile and great for marketing collateral and branding.
Aileron is very sleek and modern, it is often used in magazines as it easy to read and spacious. You can try this font for a logo that is trying to communicate class and simplicity.
Fibre is a vintage-like font that is both bold and rugged. This font-type is not as versatile as others in this list but it can be perfect for the right brand. Some tags associated with the font are adventurous, fun and outdoorsy.
Univers is the name of a large sans-serif typeface family designed by Adrian Frutiger and released by his employer Deberny & Peignot in 1957. Many people consider Univers to be one of the most classic fonts available.
This font was created by Adrian Frutiger. It is used by thousands of huge companies around the world including communications giant Ericsson. Adrian Frutiger said: “The great stroke of luck in my life is to have been blessed first with an artistic feeling for shapes, and second with an easy grasp of technical processes and of mathematics."
Surco is a fresh humanist sans serif font with hand-stroke cues. Its soft, rounded shapes, balanced x-height and the contrast all build towards a very practical font family for branding and websites.
Designed by Jim Parkinson, Modesto is a display serif font family that works great for vintage brands. Modesto is also used for many Spanish and Italian restaurants around the world.
Cloud, a humanist sans serif typeface with a bit of grotesque structure. Designed for all-purpose. Contains 5 weights which is great for keeping marketing material and websites consistent.
If these 10 fonts are not perfect for your next project you can always look at other brands to find fonts that would suit your company. Thanks to modern technology, you can find out what font is used in almost any image.
Let's say that you want to find out the font used in this logo. You take a picture, you go to WhatFontIs, and upload it on their website. If necessary, you edit / crop the picture, and right after you write down the characters (this is made automatically by the powerful AI software is you are a registered user). Right after you will find out all the info you need: the name of the font and where to download it. Plus, WhatFontIs shows you over 60 similar free and paid fonts that might work for you.
WhatFontIs is the best font finder tool I have used, it's free to use and loads over 600k indexed fonts. This includes all of Google fonts and shows you both free and paid options. Since the tool is easy to use you can always test a number of different fonts for your logo. Making sure you find the best option for your logo is a valuable way to spend your time.